A simple, human, and interactive educational experience that engages 64,000+ employees and partners, teaches them something, and makes it fun. Also: across eight languages and multiple software systems!

Mergers are notoriously difficult. To help allay fears and inspire excitement about the future, you want a two-pronged marketing effort: one for the head, and one for the heart.

This time Essilor wanted to do something different. With a diverse, multilingual, international audience, how could we roll out a campaign that reached everyone in a language that they could understand? How could we make it meaningful, but also fun?

To connect Teledyne Technologies with new markets for their digital imaging products, we first worked with their teams to understand their process and discover new opportunities. Launched in 2014 and running through 2024, this hub showcased Teledyne's best products and exciting digital imaging possibilities to a technical global audience. It became the content backbone for seven Teledyne imaging companies, publishing over 400 articles, generating millions of views in niche industries, and providing content for various promotions.

We helped Teledyne MEMS launch a brand new website after they merged two companies, combining all their awesome, cutting-edge sensor technology into one digital space. From deep research and strategy to launching a forty-page site on the Episerver/Optimizely platform in just four months, this project was fast-paced success.

We use a collaborative, evidence-based approach—including Design Thinking or Human-centered frameworks—to create impactful and accurate technological or medical infographics that expand on your brand. By optimizing our work for visual perception and learning with cognitive psychology principles, we ensure complex information is expressed clearly, compellingly, and beautifully while driving insight.

MIT Horizon was developed to bridge the academic-to-enterprise gap, translating MIT's cutting-edge research into actionable, industry-relevant educational content for the modern workforce. This modular platform provides enterprises, including the U.S. Department of Defense, with accurate and impartial insights across key technologies to help employees upskill and leverage disruptive innovations.

Herald stepped in to boost Tesla's marketing, aiming to get prospects from initial interest to that key test drive. We made engaging content that prepped people emotionally and factually. We tackled doubts about winter driving head-on with a campaign for the Dual Motors AWD system. We also created honest video stories with actual Tesla owners to make the brand feel more human, focusing on how the car fits into their lives, not just the tech specs.

Garrett Motion, a turbocharging giant now driving vehicle electrification, needed to find the best engineers for their next-gen projects. We totally shifted the recruiting campaign, focusing on the exciting challenge of "mobility robotics" and peer-to-peer technical stories to snag those specialized innovators who don't browse job boards.

We helped Fredericton's Knowledge Park, a high-tech campus focused on innovation and cybersecurity, create a new brand identity. The goal was to make this organization look compelling, trustworthy, and like an accessible partner to inspire excitement and stand out from the competition.

To clearly connect Kognitiv Spark's mixed reality solution, RemoteSpark, with common industry pain points like remote maintenance and knowledge transfer, the project involved a two-step content strategy. This strategy included creating a core, lead-generating white paper with key visuals and messaging, followed by publishing an industry-specific narrative in a third-party publication to test interest and build the story.

A luxury online shop with a deep community forum sought to establish greater consistency and trustworthiness for its brand and content outlets amid rapid growth in the high-end audio market. This was crucial as the market saw manufacturers focusing on "premiumization" and consumers increasingly relied on long-term partnerships with niche technical reviewers and community-centric research for high-value purchases.

Description goes hereWe-Vibe, a leading sexual wellness brand, celebrated their 10th Anniversary with a campaign incorporating multiple digital channels, design, video, and engaging writing to reach new customers and support in-store engagement. The project launched a Limited Edition Anniversary Collection and an Intimacy Challenge, supported by sex experts and research, along with a series of Top 10 "intimacy" tips to drive sign-ups.

Canadian Bank Note Company, a global leader in high-security printing and digital solutions, needed to better articulate its unique and innovative culture—dubbed "the CBN way"—to employees and customers. The project refreshed their brand messaging, tone, visuals, and website content to more effectively demonstrate why stakeholders consistently view the company as exceptional and forward-thinking.

Herald simplified Quantropi's digital presence with a "less-is-more" strategy, building a scalable, high-impact website that positions the firm as a bold leader in quantum-safe cybersecurity. The resulting site features a sophisticated design, digestible explanations of complex technology, and a streamlined lead capture system, all designed to build credibility and confidence with investors and partners.

Ignite is a regional innovation and growth engine. By positioning its brand as a collaborative partner rather than a gatekeeper, it has successfully built a culture of innovation in New Brunswick. Its brand succeeds because it translates complex economic concepts into a simple, inspiring promise: we provide the spark, you provide the fuel.

We propelled Innovation Canada from a fragmented government entity to a singular, purpose-driven brand—unifying its sub-brands and sparking inspiration internally. This strategic transformation delivered a modernized identity, streamlined architecture, and a powerful narrative that directly engages innovators and accelerates economic growth.

Mosaic Forest Management, a big player in sustainable timberlands, needed a refresh to deal with market changes and keep things running smoothly. Herald jumped in to help them out with a total brand makeover—think a new name, look, and everything from annual reports to video storytelling.

Global Affairs Canada hired Herald to create a new, bilingual virtual course on Free Trade Agreements, replacing traditional in-person workshops. The goal was to equip trade commissioners and all GAC employees with the know-how on complex FTAs, like the CPTPP. We built an interactive, accessible online platform with focused modules, embedded quizzes, and real-world scenarios. This scalable platform successfully moved capacity building online, giving over 6,000 GAC employees the essential knowledge and tools to better advise clients on using Canada's FTAs.

The project involved rebranding Lensbox, an eyecare technology company, to shift its perception from an "online store" to an "integrated health platform." The new visual identity used a professional palette, high-legibility typography, and lifestyle imagery to convey trust, clarity, and the partnership between ECPs and patients, with success measured by increased doctor sign-ups and patient retention.

Description goes hereHerald helped the Rare Disease Foundation—which funds research and supports a global rare disease community—build a brand architecture based on empathy and efficiency, ensuring the new identity mirrored their actual impact by collaborating with all stakeholders. The resulting brand translates their operational speed into visual elements like clean typography and a warm, active color palette to make patients feel empowered, researchers confident, and donors feel the urgency of their "seed-capital fast" funding model.

We developed a cohesive content strategy for Global Affairs Canada to enhance their digital diplomacy and showcase their development and humanitarian work through compelling narratives. This involved overhauling their key storyline, creating guides and toolkits for embassy staff, and editing nearly 20 articles on topics like Early, Forced, and Child Marriage to maximize their impact and improve international visibility.