Services
Brands
A brand is so much more than a name and logo. Instead, a brand is the combination of different experiences that stand for your organization in stakeholders’ minds.
Building your brand can make a broad, strategic contribution to your organization's core performance. We have a practice dedicated to the development of brand strategies and brand identities, spanning naming, logo design, voice definition, brand guidelines which increase both consistency standards as well as speed-to-market.
We perform classic brand strategy tasks like user research, stakeholder interviews, competitive analyses and brand audits to arrive at a brand’s shared purpose and positioning. We augment these with business strategy, technology and data insights to translate these visions into brand behaviors and capabilities. A variety of qualitative and quantitative testing methodologies are leveraged throughout this process..
Customer-First Content
The clearer and stronger your organizational story is, the more it will inspire preference in existing stakeholders. Evolving your brand can also open new doors, allowing you to connect with new audiences, launch new products and services, and better connect employees with your organization's purposes, methods, and values.
A content strategy is an all-encompassing approach for creating content that drives key business objectives. Stories, infographics, white papers, video interviews and animation can all contribute to the larger strategy.
Sometimes your product or brand is better served through the voice of others. We can use the strategy to bring in key information, but also creative techniques to bring out real emotions and compelling stories. Combine this with our commitment to craft, and it’s going to be good.
Creative Campaigns
Our approach to campaign strategies includes looking for genuine interactions across multichannel engagements. Since we build teams for client—and even projects—we are able to bring creative thinking to everything we do.
Our flexible, collaborative approach means that we work with our clients as partners to develop highly effective campaigns across broadcast, print, digital, social, and more.
The power of our approach, to combine strategic thinking with creative problem-solving, and express them through refined writing, visuals, and deliverables, gives you assets that will supercharge all of the channels your organization uses to express itself.