Who we are (many)
We’re a Canadian agency with global reach. Our clients are in ten different countries and our partners work across five. Whether it's a global campaign or one right here in Canada, we will work closely with you to get the results you want.
We work intensively to help you clearly and creatively articulate your purpose and place you in the complex culture of your industry.
What is unique and compelling about who you are, what you do, and how you do it? What are you like to work with?
These unique, compelling advantages differentiates you in the market and fuels your success. Every human endeavor involves creativity, information processing, and action. Find and express their greatest possibility and potential.
Our core mission is to help you uncover and define the clear and communicable version of your brand and organization and express it through everything from individual articles and infographics to multi-year content marketing campaigns. This means identifying the most authentic, powerful, and resonant expression of who you are and what you stand for. Strategy begins not with frameworks, but with people.
The culmination of this process is an action plan to bring this refined identity to life with intent, conviction, and authenticity. We ensure this transformation is executed seamlessly across every surface where identity meets action, guaranteeing consistency and impact in all internal operations, external communications, and customer experiences.
Who we are
That’s me, Cory Haggart. I’m the founder and Director of Strategy at Herald. No matter your project, I will work directly with you to make it a success. My career has seen me living and working in Berkeley, Maastricht, Frankfurt, Munich, Ottawa, and Victoria. My experiences have helped me build a fluency and perspective that continue to shape how I see brands, people, and culture
I’ve worked with some of the world’s most iconic and exacting brands. Over the years I’d helped brands including Intuit, Lexis-Nexis, Siemens, Unify, Hitachi Data Systems, FLIR, Teledyne Technologies, Tesla, CA Technologies, EssilorLuxottica, BrainLAB, Elekta, Varian, CRB, American Express, Shopify, Amgen, MIT, The Government of Canada, Garrett, Deutsche Bank. Each with its own story, challenges, and ambitions. The key, primarily, is asking the right questions and truly listening to the answers. Sometimes spreadsheets and databases will offer you answers, but I’ve found the most valuable ones in people…or at least the very very smart people who have looked at the numbers and formed their own story!
Having listened to thousands of stories first-hand, I learned how brands live in real lives, how narratives shape industries, and how culture and commerce meet in the everyday. Across more than two decades in brand and marketing strategy, I’ve helped companies find clarity, coherence, and conviction in a fragmented and imperfect world. This is why I founded Herald.
My areas of expertise include:
Marketing strategy, including brand positioning, communications strategy, value proposition development, demand/lead generation, inbound and content programs.
Content creation: white papers, websites, journalistic articles, infographics, case studies, headlines, online advertising
Launching and managing high impact content marketing programs from strategy through research, creation, distribution, and ROI analysis.
Who we work with
Our partnership model is part of what sets us apart. Instead of a traditional agency with rigid processes and high overhead, we shape our process and people around your needs. Our deep roster of thinkers and makers allows us to remain agile and responsive. While we work closely with you, we bring in specific talent that will offer creative solutions and an outsider’s perspective that you might not achieve on your own.
We’re an extension of your team, and we care as much as you do. We’ll challenge your thinking, be totally transparent about what’s possible, and invite you to get hands-on. “I’m hugely impressed by their understanding of complex B2B businesses such as ours. Their professionalism, flexibility and collaborative approach make working together very easy.”
This allows us to service both small non-profits and several Fortune 500 global corporations, simultaneously. At any point, Herald includes between six and twenty-six designers, writers, illustrators, UX designers, web developers, animators, videographers, strategists, and project managers.
Agencies
Designers
Writers
Photographers
Who we’ve helped
They trust us to solve complex communications challenges. They value us for our insight, ideas and ability to execute. Our experience, our expertise and our passion means we are trusted to deliver, again and again: after two decades, some of our first clients are still with us today.
We've helped businesses and not-for-profit organizations bring their strategy to life.
We've supported CEOs and other senior management with big ideas and polished presentations for media, investors, employees, and the public.
We've helped multinational companies excite and engage customers and employees across borders and time zones.
We are different from many agencies. We build teams to meet the needs of each project. This means sensible budgets and great results.
While our approach is consistent, the clients we serve are diverse. Every industry we’ve worked with represents a unique culture: different regions, languages, histories, and events. Our job is to understand our clients and their world.
Medical technology
Semiconductors
Digital Imaging
B2B SaaS
Cybersecurity
Manufacturing and Robotics
Government
Environmental
Automotive
Let’s get started
We act as an extension of marketing, communications, and sales teams, offering objectivity and insight in collaboration. We're happy to talk about your project or challenge. Contact us to start a conversation.