We-Vibe

Client

We-Vibe is a world-leading sexual wellness brand, best known for inventing the "couples' vibrator." Founded in 2003 by a husband-and-wife team and launched commercially in 2008, the brand is credited with shifting the adult toy industry from "taboo" novelties to high-end consumer electronics. Today, it is a flagship brand under the Lovehoney Group, the world’s largest sexual wellness entity. 

They bring world-class engineers and industrial designers to work closely with sexual wellness experts, doctors and consumers to design and develop intimate products that work in sync with the human body.

Process

As they celebrated their 10th Anniversary, we had an opportunity to propel the brand forward to reach new customers online and help retailers engage customers in-store. The campaign plan incorporated multiple digital channels and a combination of design, video, and engaging writing to give customers a new way to connect with the brand.

Project

They launched a Limited Edition Anniversary Collection product, which included both the We-Vibe Sync couples vibrator and the Tango by We-Vibe mini-vibe. It was a limited edition collection, with a new play case as well as limited edition colors.

This was launched alongside an Intimacy Challenge, which, just like its products, was backed by research and sex experts. The 10th Anniversary campaign also included a series of Top 10 “intimacy” tips that introduced the program and generated sign-ups to the challenge.

A newsletter titled 'New Ways to Play Together' with images of couples and tips for relationship activities, including a quote about playing outside the bedroom versus inside, and sections with advice on relationship playlists and storytelling.
A webpage celebrating the 10th anniversary of 'How to Play Together,' providing relationship tips, research insights, and a subscription sign-up form with a pastel-colored design and a schedule of events.