Knowledge Park

Client

Fredericton’s Innovation District Hub and High-Tech cluster, Knowledge Park is a 26 acre research and technology campus with more than 300,000 square feet of Class A office space. Within close proximity to over 60 university and private-sector research partners, Knowledge Park provides a launching ground for companies converting ideas into game-changing technologies.

Process

As a growing sector that is gaining more awareness with every breach, cybersecurity benefits from broad support from policymakers. Many countries are developing ‘cyber hubs’ in a conscious effort to develop cybersecurity capabilities and support new, innovative businesses. Such cyber hubs let businesses operate in complete security, enabling them to focus on their core capabilities and growing their business.

Project

This new organization would need to inspire new excitement while building on the successes of the both. With significant competitors in the region, and a high level of community visibility, the brand needed to be clear, compelling, and trustworthy. The brand needed to show this new organization to be an accessible partner, willing to work for the community as well as sound business principles.

That required a new logo, identity, messaging, website, photography, and collateral to make it all real.

Side-by-side comparison of two versions of a logo for 'Knowledge Park'. The original logo features a dark blue and gray geometric building icon with the text 'KNOWLEDGE PARK' in bold blue and gray letters, and the tagline 'Strategically located. Exce
Various logo color variations of the Cyber Centre logo, featuring a stylized building icon in shades of blue and gray, and the text 'CYBER CENTRE' in different color schemes.
Two vertical banners for Cyber Centre with motivational text and images of smiling young individuals, one woman and one man, on a gray background.
A vertical colorful banner with the text 'A PLACE FOR SECURE INNOVATION.' and the logo 'CYBER CENTRE' beneath, hanging from a ceiling in a modern building.
Two vertical banners for Cyber Centre. The left banner is dark blue with pixelated red, blue, and white patterns and text reading, "Strategically Located. Exceptionally Connected." The right banner is light blue with circular and elongated shapes in
Cover of a publication titled 'Secure more business: The opportunities of cybersecurity,' with a background of a building and an overlaid network graphic with multicolored dots and lines.
A printed cybersecurity article page with a triangular diagram comparing value towards security and costs, and text discussing cybersecurity threats and strategies. The lower part features a red-tinted photo of people in a modern office or conference
A meeting room with a presenter at the front and four women seated around a table, during a presentation on cybersecurity.
Low-angle view of a modern white apartment building against a clear blue sky.
Modern multi-story building with large windows, situated next to a grassy area with a paved walkway and white posts, under a clear sky.
Two men in suits having a conversation in a modern lobby with floor-to-ceiling windows, a red chair, and potted plants.
Man working on a laptop at a desk with water bottles and papers, sitting next to a window.

Strategy

  • Research

  • Competitive Analysis

Brand Development

  • Logo

  • Identity

  • Photography

  • Signage

  • Corporate Website

  • White Papers

  • Brochures

Partners