Mosaic Forest Management

A natural resources company with an environmental and community focus.

Client

Mosaic Forest Management is a leader in sustainable timberlands management, created through the affiliation of Island Timberlands and TimberWest (in 2018), and has operated on the coast of British Columbia, Canada, for more than 100 years.

Mosaic employs several thousand people, directly and indirectly, who live, work and play in local Vancouver Island and Coastal BC communities. The new company will share resources, and align efforts to provide enhanced forest stewardship: more innovative, responsive, and efficient.

Scenic view of a mountain landscape with a winding dirt road, forests, a lake, and mountain peaks in the distance under a partly cloudy sky.
A dense green forest scene with moss-covered tree trunks and branches, including a large broken tree stump with moss growing on top.
A man wearing yellow waterproof pants, a teal shirt, and a life vest stands on logs in a river, using a pole to maneuver the logs. The background features a forest-lined shoreline under an overcast sky.
A man in a safety vest and orange helmet standing next to a logging truck loaded with logs on a dirt road with trees in the background.

Process

The forestry sector, including Mosaic, has recently faced considerable challenges and shifts, notably due to evolving market dynamics and geopolitical pressures. This environment highlighted the critical need for forest products companies to become more adaptable. To address this, Mosaic partnered with Herald for a brand audit, aimed at ensuring the company is well-positioned to meet current customer needs while simultaneously fostering a more sustainable and robust future. This process culminated in Mosaic's adoption of a new brand strategy and a modern visual identity.

This new organization would need to inspire new excitement while building on the successes of the both. With significant competitors in the region, and a high level of community visibility, the brand needed to be clear, compelling, and trustworthy. The brand needed to show this new organization to be an accessible partner, willing to work for the community as well as sound business principles.

Project

From a new name and new brand, to annual reports, video and storytelling, we have been with Mosaic over the long haul.

Two forestry workers wearing red safety vests and helmets reviewing information on a handheld device in a forested area with two other workers in the background.
A digital screen displaying weather updates and social media posts from Mosaic Forest Management, TimberWest, and other forestry organizations. The screen shows three smiling people drinking coffee, with a background of mountain landscape images.

Results

From a new name and new brand, to annual reports, video and storytelling, we have been with Mosaic over the long haul.

A pie chart showing various aspects of sustainable forest stewardship from the ground up, with segments labeled with information about seedings, property taxes, jobs, local businesses, community access, donations, and certification achievements. The
Two sheets of thick board cover with a geometric mosaic pattern; the left shows a debossed honeycomb pattern on plain brown board, the right has a cut-out mosaic revealing an image of green trees underneath.
Two white water bottles with silver caps, featuring a green and blue geometric mosaic logo and text for Mosaic Forest Management. The bottles have a smooth, cylindrical shape.
Spiral notebook with a geometric green and blue mosaic pattern cover, titled 'MOSAIC Forest Management,' with a black pen attached on the right side.
Spiral notebook with a cover photo of a dense green forest and a black pen attached to the right side, labeled 'MOSAIC Forest Management'.
Two business cards for Mosaic Forest Management, one from Benjamin Lee, Vice President, and the other from Jeffery M. Zweig, President & CEO, with contact details and company branding.
Person dressed in culturally traditional attire, holding a painted wooden shield, with face paint and a headband, outdoors near greenery and a shrine or totem pole.
Aerial view of a dense forest with the cover text '2020 Sustainability Progress Report' and the logo 'MOSAIC Forest Management'.
Text explains community watershed monitoring program supported by the Regional District of Nanaimo, with images of a river, forest, and rocks in a watershed area.
Cover of the 2019 Sustainability Progress Report featuring images of forestry workers, trees, and green landscapes with geometric overlays.
Collage of people participating in Indigenous cultural activities, pottery, woodworking, outdoor ceremonies, and children engaging in arts and crafts, with totem poles and Indigenous symbols.
Collage of images related to nature, forestry, and wildlife including trees, a person holding a pine cone, a boar, a worker in a forest, a beaver, a scientist in a greenhouse, a butterfly, a person climbing a tree, and a fish.

Brand Development

  • Research

  • Name

  • Identity

  • Messaging

Brand Expressions

  • Corporate Website

  • Intranet

  • Video production

  • Signage

  • Reports

  • White Papers

  • Signage

Partners