Essilor

World Sight Day - Global Employee Engagement Campaign

The theme for World Sight Day 2018 was ‘road safety.’ Road safety campaigns are very common internationally. Different cultures deal with this topic very differently (fear, humor, data), but most campaign are ineffective unless paired specific action and an individualized approach. How could we reach thousands of Essilor Employees around the world in a language that all could understand. Knowing that this is an important topic, and employees crave meaning and relevance, how could we connect everyone?

• Build employee advocacy by trusting people and involving them

• Encourage behaviors that will reinforce values

• All activities must support and promote the corporate mission

• Every brand needs to focus on their meaning in society